Zoella, eat your heart out – Leeds band Bruising vlog through their ‘I Don’t Mind’ video

Leeds band Bruising have just announced their new single (the dreamy, Breeders-ish ‘I Don’t Mind’ will come out on local label Beech Coma on Dec 2nd) with this video that pays homage to the great minds of our day: vloggers.

Each member of the group recorded and edited their own contribution. It’s the freedom of the Internet after all. I mean, do you think Lil Bub is arsed to run her ideas past anyone before putting them out there?! Of course not. That’s why Lil Bub is doing this rather than a claustrophobic office job.

Or, as the band put it: “We felt it important to make a video that showcased our unique talents for storytelling and personal brands.”