Leeds band Bruising have just announced their new single (the dreamy, Breeders-ish ‘I Don’t Mind’ will come out on local label Beech Coma on Dec 2nd) with this video that pays homage to the great minds of our day: vloggers.

Each member of the group recorded and edited their own contribution. It’s the freedom of the Internet after all. I mean, do you think Lil Bub is arsed to run her ideas past anyone before putting them out there?! Of course not. That’s why Lil Bub is doing this rather than a claustrophobic office job.

Or, as the band put it: “We felt it important to make a video that showcased our unique talents for storytelling and personal brands.”

Catch Bruising live this December…

Saturday 3rd December – Fan Club at Rough Trade, Nottingham
Sunday 4th December – Hope and Ruin, Brighton
Monday 5th December – Picturehouse Social, Sheffield
Wednesday 7th December – Brudenell Social Club, Leeds
Thursday 8th December – Think Tank, Newcastle
Friday 9th December – Roll For The Soul, Bristol
Sunday 11th December – The Blue Moon, Cambridge
Monday 12th December – The Shacklewell Arms, London