The band, who like to refer to themselves in the third person, have announced the album with a lengthy, self-penned explanation:
“By making a music both painfully urgent and spiritually timeworn, SHEER MAG speak to a modern pain: to a people that too feel their flame on the verge of being extinguished, yet choose to burn a bit brighter in spite of that threat.
With their debut LP, the cloak has been lifted. It is time to reclaim something that has been taken from us. Here the band rolls up their sleeves, takes to the streets, and demands recompense for a tradition of inequity that’s poisoned our world.
However, it is in our ability to love – our primal human right to give and receive love – that the damage of such toxicity is newly explored.
Love is a choice we make. We ought not obscure, neglect, or deny that choice.”
They’re also announced a handful of summer UK shows, too:
London, Islington Assembly Hall – 20 July
Sheffield, The Lughole – 21
Glasgow, Mono – 22
Manchester, Deaf Institute – 23